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The Steps for a Successful Content Strategy

Building a successful content strategy goes beyond having a goal and writing customer-focused content. As you might already know, it also involves clear metrics, the right channels, great audits, and brainstorming, among other things.

So before we start digging into Interactive Content Planning, let’s refresh some of the steps we should consider for our content strategy in general. 

Remember these steps can be applied to your interactive or static content strategy 😉