Repurposing Static Content to Interactive Experiences

As you learned in our last lesson, one of the best ways to add interactivity to content marketing strategy cohesively is repurposed content. We showed you how that works: you take static content from your website or your blog and use a portion or all of it to build a new interactive experience.


As we mentioned, you should keep in mind that the goal is not to replace static content with interactive ones, but for both types to co-exist and complement each other as part of a macro content strategy.


That is why we are not just going to give you suggestions on how to repurpose or adapt existing content, but also suggestions of interactive experiences you could build to complement the content you already have. 


Let’s get to it. Whenever you’re ready, click on the button below to get started!

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What kind of blog articles do you already have on your website? Select all that apply:

Lists
(e.g., “11 Content Marketing Tools You Need to Know”)
Lists
(e.g., “11 Content Marketing Tools You Need to Know”)
Best practices
(e.g., “7 Best Practices for Building eBooks”)
Best practices
(e.g., “7 Best Practices for Building eBooks”)
Math formula
(e.g., “What Is ROI and How to Calculate it?”)
Math formula
(e.g., “What Is ROI and How to Calculate it?”)
Step-by-step guide
(e.g., “Building a Interactive Content Strategy”)
Step-by-step guide
(e.g., “Building a Interactive Content Strategy”)
Pillar contents
(e.g., “All You Need to Know About Digital Marketing”)
Pillar contents
(e.g., “All You Need to Know About Digital Marketing”)
Technical guide
(e.g., “How to Install WordPress Manually”)
Technical guide
(e.g., “How to Install WordPress Manually”)
Research briefings
(e.g., “What 970 Marketers Think About Content”)
Research briefings
(e.g., “What 970 Marketers Think About Content”)
Case studies
(e.g., “How We Got 30K Subscribers in 90 Days”) 
Case studies
(e.g., “How We Got 30K Subscribers in 90 Days”)

What other types of content do you already have? Select all that apply:

Educational eBooks
(e.g., best practices, step-by-step instructions, concepts)
Educational eBooks
(e.g., best practices, step-by-step instructions, concepts)
Promotional eBooks
(e.g., about your solution, product, helping the decision-making process)
Promotional eBooks
(e.g., about your solution, product, helping the decision-making process)
Surveys or Researches
(e.g., a survey with customers, research you did in a co-marketing partnership)
Surveys or Researches
(e.g., a survey with customers, research you did in a co-marketing partnership)
Brand awareness webinars
(e.g., a broad topic to bring awareness to your brand, to educate the market)
Brand awareness webinars
(e.g., a broad topic to bring awareness to your brand, to educate the market)
Sales enablement webinars
(e.g., a product tour, about the value your product offers, answering questions)
Sales enablement webinars
(e.g., a product tour, about the value your product offers, answering questions)
Landing pages or Microsites
(e.g., pages to explain more about your product, to promote a campaign or brand)
Landing pages or Microsites
(e.g., pages to explain more about your product, to promote a campaign or brand)

Would you rather get recommendations based on different goals or types of content you can build?

Goal
(e.g., brand awareness, lead generation, etc.)
Goal
(e.g., brand awareness, lead generation, etc.)
Type of content
(e.g., infographics, eBooks, assessments, etc.)
Type of content
(e.g., infographics, eBooks, assessments, etc.)